Marketing in Berlin - ITB

africanlatitude wrote this at 14:49 :

Well it’s one thing to build a community lodge, but we do need to do some marketing, so off we go, Robyn, John Kamanga (from the Olkirimatian Group Ranch) and myself to Berlin ITB.

ITB 2009 was a first time experience for John. It included riding a bicycle that powered a computer,


climbing a wall and seeing a huge shiny Mack truck.


For us who had been to travel shows before, the difference was being with other people from all over the world instead of being located in a pavilion dedicated to your own country. We shared views and contacts with people committed to sustainable tourism and those wanting to learn about it. And not just from within the tourism industry but from various NGO’s & others working in this field.


We discovered a few programs which could certainly help the Shompole and OlKiramatian communities to improve their tourism & conservation projects. As well we gave some lectures on our projects and participated in various discussion groups with others from the UN, GTZ etc.